How to Use Influencer Marketing for Trade Shows

When two great things come together, the result is greater than the sum of its parts. This is exactly what happens when you incorporate influencer marketing into your trade show exhibition. Influencers build a large niche following by consistently creating content to engage and grow their community. 

Influencer marketing is a powerful strategy used by brands to promote their products or services by leveraging the reach and influence of popular social media personalities. 69% of consumers trust influencers for new product or service recommendations.  

A trade show or expo is a significant event in which members of a particular industry come together to demonstrate their latest products and services. You can generate leads by setting up a trade show booth to promote your brand, products, or services to the attendees. A trade show booth rental in Las Vegas offers a unique opportunity for direct engagement with potential clients. 

Imagine those attendees not only exploring your booth but also interacting with a well-known social media influencer who is actively demonstrating your product. The credibility and excitement generated by the influencer can amplify your brand’s presence.

Choosing the Right Influencers for Maximum Impact

It’s highly likely that you already have your ideal customer personas. Choose the right type of social influencer who creates industry-specific content:

Depending on your offerings and target audience, prioritize whether you need a micro-influencer, a niche thought leader, or a B2B content creator. Don’t just look at the number of followers; also assess their follower demographics, engagement rates, and collaborations. The influencer must have high authenticity and audience trust. 

Define Your Expectations

Are you aiming to boost brand visibility, generate high-quality leads, or successfully launch a new product? Establish a clear engagement strategy like:

• Creating buzz through teaser posts, countdowns, and exclusive previews
• Sharing real-time content like product demonstrations, booth walkthroughs, and attendee interactions
• Sharing post-event recaps like event highlights, interactions, or product testimonials

Make sure that the influencer understands your brand identity, target audience, and expectations to create relevant and engaging content.   

Pre-Trade Show Strategies

Leverage multi-channel promotion to create buzz before the event. 

• Tease product reveals 
• Attract the audience with contests and giveaways
• Add credibility with personalized invitations from the influencer

Use the following channels for promotion: 

Activating Influencers at the Trade Show

Make sure that the collaboration goes beyond simple endorsement. Create an immersive, real-time experience.

Live Streaming

While you primarily target attendees at the trade show, you can also engage the influencer’s followers by hosting live product demos. Use the influencer’s accounts to host live Q&A sessions. Platforms like TikTok, Instagram, or LinkedIn Live can create massive real-time engagement.

Influencer-Led Booth Activities

Influencer-driven activities that engage and educate attendees can turn your booth into a must-visit destination. Position your brand as an authority by having an influencer host a panel discussion on the latest industry developments and trends. Enhance brand engagement and trust by letting visitors take photos and ask questions. 

The influencer can organize brand- or product-related contests, challenges, live polls, and giveaways to engage attendees. Have the influencer showcase the unique selling points, features, benefits, and real-world uses of your product.

Post-Event Content & Engagement Strategy

Your trade show booth rental in Las Vegas should have a lasting impact. You must sustain the momentum gained at the trade show. Have a strong post-event strategy to extend brand visibility and nurture leads by leveraging influencer-created content. Keep the conversation going to maximize the return on investment of your trade show booth rentals in Las Vegas. Repurpose influencer content by:

• Sharing product demos, event highlights, influencer-generated videos and testimonials, and interactions on your social media channels
• Using videos, testimonials, and trade show interactions in your social media and email marketing campaigns
• Using behind-the-scenes clips 

Use paid promotions to boost influencer posts and reach a wider audience. Create a video recap featuring key event moments, attendees’ feedback, and influencer insights. 

Measuring Success: Tracking Influencer ROI

It’s time to assess the impact of your trade show by tracking the following key performance metrics: 

• Rise in booth traffic as compared to past events without an influencer
• Lead conversion rate
• Social media impressions
• Likes, shares, comments
• Video views & watch time
• Hashtag performance 
• Sales inquiries linked to influencer campaigns
• User-Generated Content
• Follower growth

Conclusion 

Integrating influencer marketing can transform your simple trade show booth into a dynamic and highly engaging experience. The best part is that a well-executed influencer campaign is not an expensive investment. You can save a lot of money with trade show booth rentals in Las Vegas.